It’s clear that Social Media is playing an increasingly important role within politics – allowing politicians to reach out to their potential voters, and voters being able to communicate with their elected members.
Social Media is an essential tool for sharing your campaign information online, and ensuring that it reaches the widest possible audience.
The key to Marketing success is recognising that it can be done both online and offline. Both of these methods matter just as much as the other.
An attractive website, with the latest ground-breaking features, is simply just a ‘website’ without an active and large audience using it. An event being held in your local area has limited hope of being a ‘success’ without a marketing campaign being developed and executed to, for example, increase attendance at the event. Social Media Marketing allows of all these elements to work together and to achieve your end goals.
Social Media Marketing must work seamlessly with other forms of marketing techniques used. For example, delivering a ‘Newsletter’ to all constituents in your area, door-to-door, 3 times a year, cannot replace the effectiveness of distributing to the same constituents information on your work on a more frequent (weekly) basis via Facebook.
It is vital to ensure that whichever Digital Marketing techniques are used, each blend seamlessly with the other, and each build upon the weaknesses of the other.
Our team have expertise on the latest and top Social Media Marketing techniques for politicians to use – our team are always staying up-to-date and will always have our fingers on the pulse, and for the benefit of all Labour members using our services.