The skilful use of various digital marketing techniques can be the difference between success and failure towards your overall marketing goals (e.g. getting elected).
Contrary to popular belief, Digital marketing is far more than Facebook Ads and ‘Tweeting’.
Digital marketing techniques aim to achieve your overall marketing goals – be it to increase traffic to your website or, more specific goals, like compiling a large email contacts database so that you can keep voters updated of your work on a weekly basis.
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These techniques are used to support your overall political objectives (e.g. gathering support from constituents and to raise awareness of your work within the Labour Party). For marketing to be successful, there is still a necessity for integration of these modern Digital techniques with traditional media such as print and direct mail.
WHICH IS BETTER?
Delivering a ‘Newsletter’ to all constituents in your area, door-to-door, three times a year works hand-in-hand with emailing the same constituents information on your work on a more frequent (weekly) basis.
Holding an advice surgery in your local library for constituents could also be provided alongside online advice surgeries via Skype.
Online (Digital) Marketing
Offline (Digital) Marketing
END GOALS
- why should I use these marketing techniques;
- what do I hope to achieve by utilising each marketing technique;
- how do I use these marketing techniques effectively to reach my intended goals and;
- how do the marketing techniques chosen work alongside the other offline marketing techniques being used.
A Digital Marketing plan should always be approached with the ‘End Goals’ in mind. It is one thing knowing ‘how to do something’ from a technical standpoint instead of considering:
- Why we’re doing it;
- What do we hope to achieve and;
- Asking ourselves if we are using the right techniques to gain the best results we want.
One practical example of an ‘End Goal’ for Labour members in office is to ‘get elected’. As part of the process of achieving that end-goal, there are many cumulative ‘Goals’ that need to be met to achieve that overall aim.
- The aim will be for you to engage with as many constituents as possible in your constituency;
- For you to build up a trusting relationship with voters and for you to convince them that you are the best candidate to represent them in office;
- For constituents to see and like you as a person first, and a politician second;
- For you to ‘beat’ the messages being put out by opposition members;
- For you to communicate the work that you are doing in the ward to your local party members; and
- For you to use the limited time you have in the most efficient way possible.
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Would you like us to develop and deliver your Digital Marketing goals? Get in touch at [email protected]. Our team would love to hear from you.