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Digital Marketing

Digital Marketing services for Labour Party MPs, AMs, MSPs, Cllrs and groups

The skilful use of various Digital Marketing techniques can be the difference between success and failure towards your overall marketing goals (e.g. getting elected).

Digital Marketing, like with many other online terms, is just another fancy label used by marketing agencies to refer to various techniques used to market your website, your political campaigns and other services you provide. For example, to promote an event you are organising in your constituency. In its broadest sense, Digital Marketing, Internet Marketing, and Web Marketing, and these alternative terms are all interchangeable.

Contrary to popular belief, Digital marketing is far more than Facebook Ads and ‘Tweeting’.

The key to Digital Marketing is recognising that it can be done both online and offline. Both of these methods matter just as much as the other. For example, an attractive political website, with the latest ground-breaking features, is just a ‘website’ without an active and large audience using it. Similarly, an event being organised in your ward or constituency has no hope of being a ‘success’ without a marketing campaign being developed and executed to increase attendance at the event.

Digital Marketing techniques aim to achieve your overall marketing goals – be it to increase traffic to your website or, more specific goals, like compiling a large email contacts database so that you can keep voters updated of your work on a weekly basis.

WHY US

Just some of the reasons why Labour members choose us.

1. #1 on Google

Consistently ranked #1 on Google for Labour Party Web Design.

2. Dedicated Support

24/7 advice, training & support from our friendly team.

3. Recommended

Recommended by Labour members throughout the UK.

4. Bespoke

Bespoke Website, Social, Email & Content marketing services.

ONLINE VS OFFLINE

Digital Marketing includes managing different forms of online communications such as a website, mobile apps and social media pages. This is in conjunction with online communication techniques like search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites.

These techniques are used to support your overall political objectives (e.g. gathering support from constituents and to raise awareness of your work within the Labour Party). For marketing to be successful, there is still a necessity for integration of these modern Digital techniques with traditional media such as print, and direct mail.

WHICH IS BETTER?

The short answer is that one is no better than the other, each Online and Offline Marketing technique has its benefits and strengths. Online and Offline Digital Marketing should and can work together.

Delivering a ‘Newsletter’ to all constituents in your area, door-to-door, three times a year works hand-in-hand with emailing the same constituents information on your work on a more frequent (weekly) basis.

Holding a fixed advice surgery in your local library for constituents could also be provided alongside online advice surgeries via Skype.

Online (Digital) Marketing

The six critical categories of Online Marketing are:

Website Design; Email Marketing; Social Media Marketing; Content Marketing; Search Engine Optimisation; Search Engine Marketing & Pay-per-click advertising (PPC)

Offline (Digital) Marketing

Examples of various Offline (Digital) Marketing techniques are:

Telephone Canvassing; Leafleting; Hosting & Sponsoring Events; Billboards & Text message marketing

END GOALS

One of the common mistakes made by people and organisations starting any online campaign is to take an overly generalised and untargeted approach in their communications. For example, it would not be unusual to hear someone say, ‘let’s do Facebook’ or ‘let’s do videos’, without first asking:

  • why should I use these marketing techniques;
  • what do I hope to achieve by utilising each marketing technique;
  • how do I use these marketing techniques effectively to reach my intended goals and;
  • how do the marketing techniques chosen work alongside the other offline marketing techniques being used.

A Digital Marketing plan should always be approached with the ‘End Goals’ in mind. It is one thing knowing ‘how to do something’ from a technical standpoint, like, for example, uploading videos to Facebook, instead of considering:

  • Why we’re doing it;
  • What do we hope to achieve and;
  • Asking ourselves if we are using the right techniques to gain the best results we want.

One practical example of an ‘End Goal’ for Labour members in office is to ‘get elected’. As part of the process of achieving that end-goal, there are many cumulative ‘Goals’ that need to be met to achieve that overall aim.

  • The aim will be for you to engage with as many constituents as possible in your ward or constituency;
  • For you to build up a trusting relationship with voters and for you to convince them that you are the best candidate to represent them in office;
  • For constituents to see and like you as a person first, and a politician second;
  • For you to ‘beat’ the messages being put out by opposition members;
  • For you to communicate the work that you are doing in the ward to your local party members; and
  • For you to use the limited time you have in the most efficient way possible.

Request Call-Back

Would you like us to develop and deliver your Digital Marketing goals? Get in touch at [email protected]. Our team would love to hear from you.

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