NEWSLETTERS, LISTS & TEMPLATES
Email marketing strategies, lists and optimised HTML templates have the power to tip an election in your favour.
No digital marketing technique has had the longevity of email marketing. While some marketing trends come and go, email has consistently remained the most powerful channel to deliver a marketing message to target audiences. Email is still the most valuable currency of the web. It would not be an exaggeration to say that almost everyone online has an active email address. As such, when it comes to connecting with your potential voters and supporters, there's no channel with a broader reach than email. To be successful in email marketing, the content of your marketing emails must be relevant and valuable to the recipient. Our team have the expertise and experience to manage email marketing campaigns from start to finish, optimising the content to maximise open and click rates.
Our team have the experience to design bespoke HTML email templates for you, compatible with all major email services, including MailChimp, Constant Contact, Sendy and SendinBlue. Email Marketing is highly measurable. We provide real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more. This information is invaluable in further targeting your potential supporters and genuinely engaging with them by, for example, visiting or telephoning them to offer additional assistance and to ask for their support in your election.
Many people go on Facebook for entertainment. Many voters may be reluctant to talk politics or even 'like' a political party or a Facebook post. It's possible to use mass email marketing tools to send weekly updates to constituents on investment in the local area, your achievements, and information on the work that you are doing to help them. These email updates are done privately, between you and your constituents. Email Marketing aims to take a more targeted approach to contacting constituents. From an email list of, for example, 500+ contacts, email marketing has the real power of allowing you to build trust with your voters and tip the election in your favour.
Download our eBook reviewing the top strategies Labour members should use on their website to grow support in 2023.
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