Email marketing can be summarised, from a political context, as using the tools of email to deliver your marketing messages to your potential supporters, voters and any other groups in your ‘email list‘.
It would not be an exaggeration to say that almost everyone that is online and using the internet has an active email address. As such, when it comes to connecting with your potential voters and supporters, there’s no channel with a broader reach than email.
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There are many ways to make your email stand out. Grab attention with a compelling subject line, use attractive and engaging graphics, and keep the text simple, with a clear call to action, and provide a reason for voters to respond.
MEASURE THE SUCCESS
We provide you with real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more. This information is invaluable in further targeting your potential supporters and to truly engage with them by, for example, visiting or telephoning them to offer additional assistance and to ask for their support in your election.
EMAIL VS SOCIAL MEDIA
For many voters, especially those that are more independently minded, sharing their political views or ideas online to their friends and family may be something they are keen to avoid. This includes a reluctance by some members of the public to ‘talk politics’, or to even ‘like’ a political party or a Facebook post, just in case, for example, their friends or family ‘find out’. And so, being able to truly engage with those voters only on Social Media may be limited.
Social Media is at its core a communication tool for friends and family to interact with each other, and to share compelling content. It has morphed over time to be more than that and to allow businesses and other groups, like politicians, to also communicate with others on there.
Email Marketing can remedy the weaknesses of other forms of Social Media marketing, like Facebook, by taking a more personal and individual approach to communicating with potential voters.
It would be a mistake to think, for example, that Facebook is the ‘best’ for ‘winning’ an election. It is vital to ensure that whatever Digital Marketing techniques are used, each blends seamlessly with the other and each build upon the weaknesses of the other. Different Digital Marketing tools and techniques each have their benefits and strengths.
All of these email updates are done privately, between you and your constituents, and so also:
- Prevents opposition members and groups from knowing the political messages you are communicating to constituents;
- Eliminates the potential for ‘trolling’ to occur; and
- Increases the ability for you to build a real one-to-one relationship with voters.
Building an active email list can also be used to support Facebook Advertising, with Facebook allowing the ability to upload email lists and so that targeted advertising can be done on those voters whose email addresses you have.
Email Marketing aims to take a more targeted and focussed approach to contact constituents. From an email list of, for example, 500+ contacts, Email Marketing, when used correctly, has the real power of allowing you to build trust with your voters and to tip the election in your favour in tight races.
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Would you like us to develop and deliver your Digital Marketing goals? Get in touch at [email protected]. Our team would love to hear from you.