Many people go on Facebook for entertainment and to, literally, share pictures of their cats.
For many voters, especially those that are more independently minded, sharing their political views or ideas online to their friends and family may be something they are keen to avoid. This includes a reluctance by some members of the public to ‘talk politics’, or to even ‘like’ a political party or a Facebook post, just in case, for example, their friends or family ‘find out’. And so, being able to engage with those voters only on Social Media may be limited.
Social Media is at its core a communication tool for friends and family to interact with each other, and to share compelling content. It has morphed over time to be more than that and to allow businesses and other groups, like politicians, to also communicate with people.
Email Marketing can remedy the weaknesses of other forms of Social Media marketing, like Facebook, by taking a more personal approach to communicating with potential voters.
It would be a mistake to think, for example, that Facebook is the ‘best’ for ‘winning’ an election. It is vital to ensure that whatever Digital Marketing techniques are used, each blends seamlessly with the other and each remedies the weaknesses of the other. Different digital marketing tools and techniques each have their benefits and strengths.